An independent DSP, built in Toronto.
Adloop is a founder-led, independent demand-side platform serving brands, retailers, and political campaigns across North America. We exist for advertisers who care less about impressions delivered and more about outcomes proven.
Out-of-home placement featuring Adloop founder Josh Segal.
Three things, executed without compromise.
First-party data & identity
Proprietary identity infrastructure built for the cookieless web — strengthened by our 2026 acquisition of Meteora.
Omnichannel programmatic
Connected TV, online video, display, audio, and DOOH — bought through one platform with consistent measurement across channels.
Real-world attribution
We tie media exposure to outcomes that matter — store visits, sales, donations, RSVPs, early votes — not just impressions served.
Built for advertisers who needed more accountability.
Adloop was founded in Toronto to serve advertisers who needed more from their media partners than the major DSPs were offering — particularly in regulated and high-stakes categories where compliance, brand safety, and verifiable outcomes aren't optional.
In 2018 we launched AdLink, a geo-targeting product purpose-built for compliant categories — a first step in proving that programmatic media could be both precisely targeted and rigorously responsible. The work was covered by PR Newswire and NewmarketToday, and it set the tone for everything that followed.
In 2022 we acquired Meteora to deepen our first-party data capabilities and bring our own DSP in-house — positioning the platform for the cookieless open web well before the rest of the industry caught up. The combined platform now powers campaigns for consumer brands, retailers, and political organizations across North America — measured against outcomes, not impressions.
Founder-led.
Josh Segal
Founder & CEO
Josh founded Adloop to build the kind of DSP he wished existed when he first started buying media — one that prioritized measurable outcomes, defensible targeting, and responsibility in regulated categories over vanity reach metrics.
His perspective on responsible ad-tech, brand safety, and protecting underage audiences has been featured in Authority Magazine, MG Magazine, and other industry publications.
Headquartered in Toronto. Serving North America.
HQ
Toronto, ON
Adloop Media, Inc. operates under the laws of the Province of Ontario, with campaigns running for advertisers across Canada and the United States.
Tell us what you're trying to win.
Brand campaign, retail launch, political race, or advocacy push — we'll help you build a smarter path to the outcome.