Adloop in the media.
Coverage, original insight, and industry recognition.
From the Adloop team
Original insight
How CTV is rewriting the playbook for political campaigns in 2026
Connected TV is reshaping how candidates, causes, and advocacy organizations reach voters. The Adloop team on voter-file targeting, locally-addressable inventory, and measurement that survives the news cycle.
Why political campaigns are abandoning broadcast for CTV in 2026
The math on why GRPs no longer hold up — and what addressable connected TV does instead.
Voter-file targeting on CTV: reaching the voters who decide elections
How household-level CTV eliminates wasted impressions and focuses spend on persuadables.
How challenger candidates outspend incumbents on CTV (without outspending them)
The CTV playbook for outflanking better-funded opponents — dayparting, geo-fencing, suppression.
Measuring what matters: attribution for political campaigns beyond impressions
Wire CTV measurement to donations, RSVPs, early votes, and field conversions — not impressions.
In the news
4 articlesAdloop acquires Meteora with a focus on first-party data in a cookie-less world
Adloop Media announced the acquisition of Meteora, strengthening its DSP capabilities and expanding advanced targeting, retargeting, and analytics through proprietary first-party data — a strategic move ahead of the open web's cookieless future.
Why the cannabis industry needs to be careful about advertising campaigns to underage audiences
Adloop founder Josh Segal discusses responsible ad-tech, compliant targeting, and the importance of protecting underage audiences.
Geo-targeting may be a loophole amidst strict cannabis marketing rules
Adloop CEO Josh Segal explains how geo-targeting lets licensed cannabis retailers reach verified adults inside age-restricted locations — keeping campaigns aligned with Health Canada's strict promotion guidelines.
Adloop launches AdLink to enhance geo-targeting in advertising industry
Adloop unveiled AdLink, a geo-targeting tool built for brand safety in regulated categories like cannabis — letting advertisers reach verified in-store visitors and stay compliant with strict marketing guidelines.
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